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ALLURE AURA

AI transparency

Transparency about artificial intelligence

Where and how we use artificial intelligence, stated plainly.

What artificial intelligence creates

  • The presenter: she is virtual, created with artificial intelligence, as is her voice. She is not a real person.
  • Some scenes and images in the ads.
  • The script: we write it, with the help of artificial intelligence.

The tools we use

  • Google's artificial intelligence tools for images, video and voice.
  • OpenAI for scripts and quality checks.

Human review

Every ad is checked by a member of our team before delivery.

People in your photos

We do not turn real people who appear in your photos into video, and we do not animate them.

How we disclose it

  • The end card of every ad carries the line “Presentatrice virtuale creata con IA” (virtual presenter created with AI).
  • On this site, every video is labelled “AI-generated content”.

Videos and images on this site

  • Previews: made for Italian shops from their own photos; the presenter and some scenes are created with AI. They are not customers who have bought an ad.
  • Example ads and site images: shops and presenters created with artificial intelligence.

Your photos and AI

To create the preview and the ad, the photos of your shop are uploaded to the artificial intelligence tools listed above. Details in our privacy policy.

Legal references

Regulation (EU) 2024/1689 on artificial intelligence (AI Act), Article 50: transparency obligations for content generated or manipulated with AI.

Questions

Write to us: info@allureaura.art

Last updated: 4 October 2026

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